[SHRM] Electronic Exit Interview

Exit with the Click of a Mouse: Exit Interviews Go High-Tech

By Elizabeth Agnvall, October 2006

[From the SHRM Online HR Technology Focus Area ]

When The First American Corp. moved offices from Dallas to a suburb in June, Damon Lovett, manager of HR management systems, decided that it would be a good time to purchase a companywide exit interview management system.

The Santa Ana, Calif.-based mortgage and business information company already had several systems in place to automate HR functions, including an onboarding system and a centralized, web-based annual appraisal system.

Lovett said he realized that asking 2,000 Dallas-based employees to move offices would create some turnover, and he wanted the company to have a better handle on who was leaving and why. He was looking for a system that would allow him to scan the data quickly to see whether resignations spiked during crunch times and to quantify turnover attributable to, for example, managerial styles and compensation.

After shopping around, Lovett chose a system from Insightlink Communications, a Los Angeles-based provider of exit interview and employee survey management systems. Lovett worked with Insightlink to develop a reporting system that takes between 5 and 10 minutes each week to export data into the Insightlink system regarding employees who are leaving the company voluntarily. Employees leaving the company receive an e-mail from Insightlink asking that they take an online exit interview survey.

To offset the problems of timing face-to-face interviews and employee concerns about burning bridges, a number of companies are turning to outsourcing exit interviews to companies who can conduct online or telephone interviews anonymously, if desired, and present companywide data using meaningful metrics.

Although in-person interviews are still the norm at most companies, human resources experts agree that as more companies automate many aspects of HR—from resume gathering to onboarding—exit interview management systems are becoming more and more common. Costs are as low as $35 per survey or $2,000 per year for a small company.

Lovett said that they have had about a 37 percent participation rate but added that the company could probably increase response rate if it could increase accuracy of home e-mail addresses.

Lovett said it’s easier for HR managers and company supervisors to work on improving employee satisfaction if they have easily quantifiable data at their fingertips.

Lovett said HR managers can check data in real time by logging into a web site. An exit survey dashboard tells managers how many surveys have been completed, percentage of participation, monthly exits and the top five reasons for leaving. The system allows managers to delve more deeply into the reasons for leaving, including accessing detailed comments written by former or exiting employees.

Once Lovett and other HR managers analyze trends, he said, they can begin to solve problems.

“I like to call it proactive benchmarking,” Lovett said. “If you can find the holes in the ship, you can plug the holes.”

Robert Gray, president of Insightlink, said companies vary in the way they set up systems. Insightlink software can interface with PeopleSoft and other HR software systems to set up an automatic data feed delivered to a secure site. Smaller clients may enter employee information into the Insightlink system manually.

Gray said that with the growth of the Internet and a trend in automating HR systems, there is a push toward automating exit interview surveys, especially because “most companies don’t have the facility” to enter data on surveys.

Costs, Gray said, depend on the complexity of the system and the length of the exit survey itself, but exit systems for smaller companies can run as low as $2,000, including set-up, hosting, surveys and online reporting.

Kevin Haimovitz, human resources analyst for Malvern, Pa-based software company SunGard, also uses Insightlink to gather exit interview data worldwide when one of the company’s 16,000 employees resigns.

When SunGard HR managers enter information about a resigning employee into the web site, the system automatically generates the e-mail inviting employees to fill out the online survey.

Since SunGard implemented the new system a year ago, Haimovitz said, they’ve seen a 70 percent participation rate—far above the norm for exit interviews in any other format.

“The web site is very user-friendly,” Haimovitz said. “It’s easy to go in, and you can get it done in 10 to 15 minutes.”

Haimovitz gets a custom report from Insightlink, in addition to the regular reporting features on the web site. He uses the data to create a regular report that he sends to HR managers at SunGard offices in 20 countries.

Haimovitz said the web-based survey is used in addition to, not instead of, face-to-face interviews at SunGard.

With in-person interviews and third-party surveys, Haimovitz said, the company uses the exit interview data to form a solid, companywide picture of why employees decide to leave the company that they can then use to improve conditions for current employees.

Meaningful Numbers

Bill Linesch, vice president of human resources for Dayton, Ohio-based Premier Health Partners, which operates three hospitals in southwestern Ohio, said outsourcing exit interviews can help HR managers gather meaningful information.

“Before it was the HR person trying to catch somebody on their way out the door, and that’s not a good situation for a candid interview in the first place,” Linesch said. “Employees are particularly sensitive about burning bridges or not wanting their last day to be awkward. Exit interviews are an excellent activity to outsource to a neutral third party. It’s a way of getting a candid reaction to a variety of HR issues and not just platitudes.”

In 25 years of seeing HR exit interviews, Linesch said, he rarely saw a meaningful use of the data. Today he outsources exit interviews to Deb Dwyer, president of Columbus, Ohio-based Human Systems Development, a company that has performed 32,000 exit interviews since the year 2000. The company conducts exit interviews through phone, mail or e-mail, usually after employees have left.

“We get reports twice a year that give us trend data and information I consider actionable,” Linesch said.

Automating and outsourcing exit interviews can be especially useful for companies with spread-out employees and small HR departments. David Darling, vice president of HR for Atlanta-based Teavana, said exit interviews are just one part of the HR process that he has worked to automate since beginning with the company in December.

Although Darling is a 20-year HR veteran, he said Teavana, which sells loose-leaf teas and tea products in 50 stores nationwide with plans to expand to 230, is his first foray into retail.

“It’s a whole new ballgame,” he said. “I wanted to get a grip on what’s going on in the field and look at why our turnover is 110 percent.” With only two people in the corporate HR department, he said, the company lacks the manpower to do exit interviews in-house, so he outsourced the work to Human Systems Development (HSD).

Employees leaving Teavana are mailed a form that they can complete online or mail back. HSD employees analyze comments and rank reasons for leaving.

As part of an HR-driven general manager’s meeting that includes training on HR policies, leadership styles and motivational theories, Darling took HSD reports and comments and created a PowerPoint presentation for managers. He then spent two hours discussing exit interview data and feedback with managers.

“We used it as a training opportunity,” he said. “I showed them every piece of data we had.”

Reach Out and Touch Someone

Some companies want the benefits of automated data reporting but need the ability to have exit interviews conducted by phone. This is especially true of employers whose workers may not be web-savvy.

At Rinker Materials, human resources assistant Darlene Garcia said the construction company’s Western division in Phoenix uses HSD to conduct exit interviews by phone and compile a report of the data. HSD updates their web-based system daily, and regional managers have passwords that allow them to access the system.

HSD produces a report that includes stats on voluntary resignations by gender, years of service and title, and a compilation of all the exit comments. Garcia forwards the reports as an e-mail attachment to regional managers.

Although employees have the option to do the surveys online, she said, most are done through a phone interview.

Garcia pays HSD per completed survey. At about $35 per survey, she said, the system is worth the investment.

The company is proud of its low turnover rate, Garcia said, noting that it has an average of 20 to 25 quits per month among the 3,400 employees in 11 states that make up the company’s Western region. She said the firm will continue to use HSD data to help keep it that way. She especially likes that the system is anonymous.

“Some may hold back if they are going to be tied to the answers that they provide,” Garcia said. “We’re not interested in looking at who’s saying what. We only want to be able to use the information to be a better employer.”

Elizabeth Agnvall is a Washington, D.C.-based freelance writer.


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[SHRM] HR Magazine: Smoother Separations


6/1/2007  By Nancy Hatch Woodward 

HR Magazine, June 2007
Vol. 52, No. 6

Make sure the way your company treats departing employees is good for business and remaining workers.

There are lots of reasons why employees decide to leave a job. But once they do, how an organization treats them on their way out the door can have a lasting impact—on them, and their former employer.

“The way an organization treats exiting staff members is very telling,” says Gail Gunderson, associate director of Organization and Human Resource Consulting (OHRC) at Ohio State University in Columbus. Staff should be treated as well when they depart as they were when they were hired, she advises.

Wendy Bliss, SPHR, founder of Bliss & Associates Consulting in Colorado Springs, Colo., and co-author of the Employment Termination Source Book (Society for Human Resource Management, 2006), says the best approach for employers is to adopt policies and practices that smooth the resignation process and help maintain a positive relationship with valued employees who have chosen to leave.

According to the Society for Human Resource Management’s (SHRM) 2006 Job Retention Poll, nearly three-quarters of HR professionals responding to the survey reported they were concerned about the number of voluntary resignations occurring in their organization.

The Wall Street Journal’s CareerJournal.com 2006 poll of 500 employees shows that companies have reason to be concerned. About 40 percent of respondents admitted they were actively searching for a new job, while 35 percent considered themselves “passive job seekers.”

Culture Colors Policy

Separation policies often reflect an organization’s culture. Some organizations have rigid and formal voluntary separation policies while others do not, says Bill Elkins, SPHR, manager of labor and employee relations with the Lawrence Berkeley National Laboratory in Berkeley, Calif. “Our policies reflect the collegial nature of our work, culture and environment.” For example, exit interviews are part of the separation process but employee participation is voluntary. When he worked for The Boeing Co., Elkins notes, the separation policy was more regimented and formal, and there was less discretion in making exceptions or deviations.

Separation policies also should take into account the staffing realities of a particular industry, says Bliss. “Look at turnover patterns in [the] industry and the competitiveness for a particular job. What is the cost of this turnover to your organization, and what can you do through your retention and exit policies that may be effective in addressing this issue?”

Bliss says organizations with mostly unskilled or low-skilled workers may expect only a one-week notice and may not work hard to persuade a worker to stay, while a company staffed with highly skilled or technical professionals might require three weeks’ notice and may have strategies to keep employees on board.

Negotiating Longer Notice

Sometimes an organization may ask the employee to stay for longer than two or three weeks to complete a special project or to give the company time to find a replacement.

Such a situation might occur with a top performer, says Christine Vion-Gillespie, SPHR, a member of the SHRM Employee Relations Special Expertise Panel and employee relations and compliance manager at a high-tech software company. Her company has been known to offer a “stay bonus” in such cases to encourage an employee to stay for one or two months. There are times, however, says Shari Mickey-Boggs, OHRC director at Ohio State University, when employees can give too much notice. Though the university generally appreciates knowing in advance if an employee is planning to leave, she says, sometimes a longer notice period is not advantageous due to the nature of the position or the needs of the business unit, such as when the position involves tasks of a highly confidential or sensitive nature. In those situations, the school may negotiate a shorter notice for the employee.

Avoiding Gruff Goodbyes

Although employers sometimes require an employee to leave immediately after giving notice, doing so should be carefully weighed to avoid unintended consequences.

Take the case of Michael, dean of instruction at a private boarding school in southern Virginia who received a job offer he couldn’t refuse from another school. He wanted to give his current headmaster as much notice as possible so the school could find a replacement. Even though he was planning to stay until the end of the school year, Michael, who asked that his last name not be used in this article, announced three months ahead of time that he was resigning. His boss had other ideas, however, and told Michael that he and his family would have to leave immediately and move out of their house on campus. It took a lawyer to persuade the headmaster to allow them to stay for the remaining three months, amid a lot of hard feelings.

It is experiences like this that rile James Carlini, head of Carlini & Associates, an information and telecommunication technologies company in East Dundee, Ill. Carlini, author of “Ready to leave? Why you shouldn’t give two weeks’ notice,” for the Wisconsin Technology Network, writes that giving a two-week notice “went out with nickel beers.”

He advises employees to give notice the day they are leaving and blames employers themselves for prompting this counsel. Carlini recalls that a decade or so ago, some companies would bring employees into a conference room to tell them they had been downsized and then wouldn’t even let them go back to their desks to get their personal belongings. “The items were FedEx-ed to their home addresses,” Carlini explains, adding that abrupt departures may be the outcome of companies “reaping what they sowed.”

Carlini suggests that if an employer expects employees to give at least two weeks’ notice, the company should sign a formal agreement with employees that promises they will receive the same amount of notice if the organization plans to let them go.

But not everyone agrees. Bliss says having such an agreement would nullify any at-will employment arrangement. She says employers can ask for a reasonable notice period from their employees, but can’t require it. Elkins, who chairs the crisis action team that addresses threats of workplace violence at Berkeley Laboratory, says it is rare for an employee to be ushered out as soon as he or she tenders a resignation. “Every once in a great while, if we believe there is an issue of potential sabotage or other problems, we will arrange for an employee to leave immediately,” he says.

Vion-Gillespie says she has heard horror stories about HR finding out long after an employee has left that he or she did something harmful to the business. If you suspect that an employee who has resigned may pose a risk to your business, she recommends showing the person the door but paying the employee for the notice period. Otherwise, she warns, the employee may try to get unemployment compensation.

Persuading Good Employees To Stay

Sometimes, it may behoove a company to try and keep an employee from leaving. But you can’t convince employees to stay if you don’t know why they are quitting. Supervisors should start probing as soon as they think something is wrong. Finding ways to keep an employee can make good business sense.

For example, Mark Doboga, deputy associate director for talent and capacity policy with the U.S. Office of Personnel Management (OPM) in Washington, D.C., says an employer might spend a lot of money recruiting and hiring young engineers, but after a while those employees may decide they aren’t being challenged enough. “That’s something you can deal with because you made an investment there and you want to make sure they feel fulfilled,” he points out. When asked if other employees resent it when accommodations are made for resigning employees, Doboga says often it’s just the opposite. The employees you want to keep are “usually good at teamwork and getting things done, so a lot of times you have help from other employees when it comes to keeping good people from leaving.”

Communicating with the employee can help you ascertain if there are problems in the workplace that need attention. An employee could be leaving because of a condition that is already being addressed by management, says Bliss. If so, the company could tell the employee that the situation will soon be changing for the better.

Exit interviews are the final step and shouldn’t be viewed as a time to assess the employee’s problems and offer alternatives. They can, however, provide information that the employee did not share with their supervisor, says Bliss.

On a legal note, Vion-Gillespie warns employers to constantly review their separation practices to be certain there is no disparate impact or treatment among employees. Be sure, for instance, that you are not accepting resignations from blacks while encouraging whites to remain with the company.

Taking Them Back

Employers should make sure they leave the door open in case an employee who resigned wants to return, says OPM’s Doboga. “If they have had a positive experience, they may come back. Also, they will talk about the work they did, and you want that word-of-mouth out there to attract other people.”

Ohio State University’s separation policy allows employees to rescind their resignation, though there is no guarantee it will be accepted. “It depends on the talent of the particular individual and whether the unit has taken affirmative steps to replace the departing employee,” says Stephanie Berland, employee and labor relations consultant at OHRC. Berkeley Laboratory normally honors an employee’s change of heart if he or she is leaving on good terms.

If you have already hired someone to replace a departing employee, it may not be feasible to allow them to stay. But there may be ways around that, especially if the person who resigned was a star employee. Vion-Gillespie suggests that if the departing employee is really someone you would want to retain, keep them on. “You may be over head count a little, but you can handle that with attrition,” she says.

Staying in Touch

Marking an employee’s farewell with some type of recognition is a good way to provide closure for everyone, says Bliss. “It puts a positive impression in the departing employee’s mind, and it helps people say goodbye to co-workers they have enjoyed working with.”

Employers also may want to keep in touch with employees who have left the company. Develop an alumni program, Vion-Gillespie suggests. Such a program can pay off in several ways. First, the grass may not always be greener at their new job and they may want to return. Also, if they left because they wanted to stay home with their children for a while, or they thought early retirement was for them, the door will be open for them to return.

Vion-Gillespie suggests asking for departing employees’ personal e-mail addresses so you can let them know what is going on in the workplace, invite them back for company functions or find other ways to maintain alliances. “Keep them connected so when the time comes and they want to get back into the workforce, you are the first company that comes to mind.”  

Nancy Hatch Woodward is a freelance writer based in Chattanooga, Tenn., and a frequent contributor to HR Magazine.

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